Opportunity Report

Many companies are tempted to dive into search campaign (organic or paid) without first really understanding the competitive landscape or real business goal of the programme.

We believe no large-scale search strategy is complete without first conducting an Opportunity Report .  The report analyses your target keywords across paid and organic listings to tell you where your best results could potentially come from. If you find one keyword search showing the top 10 has only well-established  competitors with highly optimzied websites - it may take some time to see results through SEO. Doing a paid campaign could be the best approach for the short-term until your SEO efforts show results.

The report answers the following questions, saving you Search Engine Optimization (SEO) time and advertising money:

Paid Search

• Which competitors are buying my target keywords for paid search listings? How many competitors are there?
• Should I expand my keyword list adding more descriptive phases (long tail words) or should I put more effort into organic search?
• How can I support my recommendation for an increased budget for paid search?

Organic (Natural) Search

• How well optimized are competitor sites for my target keywords? Where are the gaps in their SEO strategy?
• For which keywords can I get high rankings quickly? Which ones are too competitive?
• How can I manage my boss's expectation for organic search? Do I have the necessary data to support my assessments?