E-commerce Optimization

Taking the step of creating an online store requires a great deal of time and resources. Many companies find that they have a selection of hot items that sell well but much of their product inventory goes unnoticed. By optimizing all of the products in your catalogue, hot items sell better and more obscure items get found and sold too!

Catalogue Optimization

We will first look at how your e-commerce site is structured and then look to optimize each product line, product name, product number and product category within the catalogue. We pay particular attention to your hot items and high margin products to see what extra mileage can be achieved. In addition, we would also take your product shots and optimize them for photo-sharing websites to gain more customer traffic and increased search engine rankings. For more on this see SEO Content Development.

Search Engine Optimized Copy

The Egg's copy writing team works to understand each product and the buyer's needs. We look to uncover what problem the product is solving and create a keyword-rich story for it. This content becomes a resource, creating a deeper level of engagement with the customer, rather than just a product listing with a price. This results in being high search engine rankings for each product, greater conversion rates and, most importantly, more sales!