Online Reputation Management

How chatter online can effect your bottom line.

Creating corporate values, mission statements and mantras is a exercise most established organisations are familiar with. Most spend millions on enhancing their brand each year through PR and Advertising but do they actually live up to their brand promise? Do they live their values? Are they as caring to customers and kind to employees as they would have us believe? Do the actions of their executives match their message? And do their products really work?

In the past companies could drown out negative voices with flashy product launches and celebrity endorsements. The rise of the social web has brought a new level of transparency that has changed the landscape for ever.

Dissatisfied customers and disgruntled employees are using forums, BBS and blogs to express their gripes like never before and repeatedly showing that a tarnished reputation online can have a huge impact on the bottom line!

The Egg works with clients to design strategies that help them become more transparent online. Using our SEO tools we create positive web content about your company, improve the online profiles of top executives and advise necessary steps when your reputation comes under attack.